RDA Microelectronics Leverages CEVA Bluetooth IP to Deliver Ultra Low-Power, Single-Chip Bluetooth 2.1 + EDR Solution

RDA5868 highly-integrated Bluetooth IC offers high-performance, low cost solution for power-sensitive portable devices

SAN JOSE, Calif. -- April 2, 2009 -- CEVA, Inc., a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores and RDA Microelectronics, a leading China-based fabless IC design house today announced that RDA has licensed and deployed CEVA's Bluetooth baseband and protocol stack IP in a highly cost-effective, single-chip Bluetooth 2.1 + EDR IC optimized for power-sensitive, portable devices. RDA has commenced volume shipment of the RDA5868 IC to local Chinese design houses for integration in handset platforms.

RDA5868 integrates RDA's extensive RF and transceiver technologies with CEVA's feature-rich Bluetooth IP on a single die. The power consumption and standby power are specifically optimized for low power, battery-powered applications, making it ideal for the rapidly growing handset market in China. The processor is compliant with Bluetooth 2.1 + EDR specification, providing an optimal Bluetooth solution for data and voice applications.

"CEVA's Bluetooth baseband and protocol stack IP provides us with a feature-rich, low power architecture which we were easily able to enhance and integrate with our leading-edge RF and transceiver technologies to deliver a highly-competitive single-chip Bluetooth 2.1 + EDR offering," said Liang Zhang VP of R&D at RDA. "CEVA's reputation as a world class IP provider is well deserved."

"We are pleased to partner with RDA and provide our industry-proven Bluetooth IP for their flagship single-chip Bluetooth processor," said Aviv Malinovitch, Vice President, Operations at CEVA. "RDA is known for its outstanding RF technology and they have succeeded in delivering a highly-integrated Bluetooth product that offers excellent sensitivity and output power."

CEVA Bluetooth IP consists of an RTL baseband engine coupled with an ANSI C Controller software stack. Designed for flexibility, portability and configurability, it is ideal for integration into a wide range of embedded applications including mobile devices, headsets and automotive products. With a compact gate count and a clock-gated architecture, the baseband engine is ideal for low power applications. The feature rich Controller software stack offers extensive scope for customization for specific products and presents a standard HCI interface for integration with common Host software stacks.

Leveraging class-leading RF performance with sensitivity better than -90dbm and output power greater than 3dbm, the RDA5868 Bluetooth IC provides a solution with a signal range exceeding that of competing single-chip solutions. The chip provides either UART or USB which are specified as HCI interfaces by Bluetooth SIG standard, and also supports PCM audio interface. RDA5868 has been designed with the highest level of integration to extremely reduce the number of external components. RDA5868 uses CMOS process technology with a compact 6*6mm package size. Compliant with Bluetooth 2.1 + EDR specification, the processor recently passed the BQB (Bluetooth Qualification Bodies) certification for Bluetooth 2.0 + EDR by the Bluetooth SIG.

About RDA Microelectronics, Inc.

RDA Microelectronics, Inc. is a China-based fabless IC design house that focuses on CMOS based RF IC and SOC and GaAs based PA and Switch. RDA Microelectronics targets the local handset maker, MP3/MP4, Walkie-Talkie and other consumer wireless electronics makers. For more information, visit www.rdamicro.com/english.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) DSP Cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2008, CEVA's IP was shipped in over 300 million devices. For more information, visit www.ceva-dsp.com