Health Startups Are Unfit, Says MD

Rick Merritt, EETimes
10/23/2014 06:00 PM EDT

SAN JOSE, Calif. — Forget all those crowd-funded startups promoting wearable health and fitness products, says Gregory Kovacs, a serial entrepreneur with degrees in electrical engineering and medicine. The big opportunities belong to major players who can create broad ecosystems around what ultimately will become FDA-approved devices, the Stanford professor said.

"There are many opportunities in consumer health but there is no startup model that has the scope and scale it will take -- this won't be a Kickstarter project," said Kovacs who has co-founded two medtech startups. "The major medtech companies are all looking at this area carefully, but the people who build mobile devices have the most to lose, so I am hoping for joint ventures between medtech and consumer companies," he said.

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