Imagination Tunes in Wi-Fi, Bluetooth

MIPS cores vie with blocks from ARM, Ceva

Jessica Lipsky, EETimes
4/13/2015 10:00 AM EDT

OAKLAND, Calif. – Imagination Technologies launched versions of its MIPS cores powering Wi-Fi/Bluetooth links, competing with ARM and Ceva in intellectual property for consumer wireless chips. The IP blocks target Internet of Things designs where some competitors are still fielding low power mobile SoCs.

Semiconductor and IP companies have traditionally focused on performance, reach, and throughput in their wireless devices while shirking power and board space, Chakra Parvathaneni, vice president of Imagination's wireless group, told EE Times. “We’re trying to bring a 2x or so better power and much more battery efficiency for sleep power. This is a new way that we believe every other chip vendor or connectivity technology vendor will be going as IoT matures.”

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