Ericsson reorganizes its Bluetooth operations

August 27, 2004 - Ericsson will discontinue its design and development of new Bluetooth solutions for the semiconductor industry. A dedicated Bluetooth unit will be created to support existing customers. In addition, Bluetooth technology will be offered within Ericsson’s offer for mobile platforms.

Ericsson invented the Bluetooth standard, which now is successfully established worldwide. The standard has now reached a mature state and Bluetooth products are being produced in large volumes. However, even though large volumes are manufactured the business case for Ericsson’s design of new Bluetooth solutions is not strong enough.

Ericsson has decided to reorganize its Bluetooth operation and the current operation for design and development of Bluetooth solutions, Ericsson Technology Licensing, is going to be discontinued.

Instead, Ericsson will form a dedicated Bluetooth unit to maintain its current customers. The customer list includes several leading semiconductor manufacturers. Ericsson’s Bluetooth knowledge will be integrated into Ericsson Mobile Platforms, who will offer Bluetooth software as a part of their offering.

Ericsson strongly believes in the power and opportunities of Bluetooth as a technology and will continue to support the technology as a Bluetooth SIG promoter.

Ericsson Technology Licensing
Ericsson Technology Licensing develops state-of-the-art Bluetooth design solutions optimized for mobile communication, computing and media devices. As a major driving force behind the Bluetooth initiative, we have been instrumental in the development of Bluetooth wireless technology from a simple idea into a widely acclaimed industry standard. Our complete portfolio of IP Cores for Bluetooth baseband and radio together with a complete Bluetooth software package, qualification services, training and design services provides semiconductor and original equipment manufacturers the fastest, most reliable course for implementing Bluetooth wireless technology in new products.

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